Adaptive designs for Likert-type data: An approach for implementing marketing research

Submitted by on Tue, 08/09/2011 - 17:39
TitleAdaptive designs for Likert-type data: An approach for implementing marketing research
Publication TypeJournal Article
Year of Publication1990
AuthorsSingh, J, Howell, RD, Rhoads, GK
JournalJournal of Marketing Research
Volume27
Pagination304-321
Publication Languageeng