%0 Conference Paper %B Paper presented at the New Methods and Applications in Consumer Research Conference %D 1993 %T Some initial experiments with adaptive survey designs for structured questionnaires %A Singh, J. %B Paper presented at the New Methods and Applications in Consumer Research Conference %C Cambridge MA %G eng %0 Journal Article %J Journal of Marketing Research %D 1990 %T Adaptive designs for Likert-type data: An approach for implementing marketing research %A Singh, J. %A Howell, R. D. %A Rhoads, G. K. %B Journal of Marketing Research %V 27 %P 304-321 %G eng